Freshly launched and promising to overhaul your natural lash game, the Lash Lift Mascara by Sweed boasts an all-new, innovative wand that bears resemblance to a wide tooth comb, giving it an unusual aesthetic and a level of efficiency that'll simply blow your mind. Extremely easy to glide over lashes, the formula lifts, separates and elongates with next to no effort. The targeted skinny brush coats each lash from the very root for a tightline eyeliner effect with intense lengthening of each lash. The masters of false lashes, this is Sweed's first foray into mascara, and it does not disappoint. Expect maximised, show-stopping lashes.