This PUPA Milano I'm Matt lipstick has such a soft texture and stays on for hours without drying out the lips. The matte finish looks super chic, perfect for everyday wear or a night out. Works great for brunch dates, meetings, or even just when there’s a need to look put together with minimal effort. The pigmentation is strong, just one swipe is enough. A good option for when there's no time for touch-ups but a bold lip is needed.