Dedicated to purity, peace of mind and the practice of self-care, Innersense empowers, informs and inspires by fusing hair care and wellness. Founded by two beauty professionals, who shared a lock-loving passion, the brand has you falling in love with your mane all over again. And here to bless your tresses with firm hold is the I Create Hold (295ml), a styling gel with a host of luxe hair care benefits.