At first glance, the gentle warmth of Molecule 01 shouldn’t be as seductive as it is – yet that’s what probably made this now classic scent so ground-breaking upon its launch. Based around a single note (Iso E Super) it doesn’t go in all guns blazing – flashing its wares like a can-can dancer. Instead it’s something of a smooth operator; deceptively subtle, it melds with the wearer’s natural pheromones to enhance their allure and put a spring in their step. The fact that it's not quite tangible is what makes the bouquet all the more enticing.