Hailing from the vibrant streets of San Francisco, Benefit believes that that laughter is the best cosmetic. Brainchild of models-turned-make-up-artists Jean and Jane Ford, the brand creates beauty that's uplifting and makes you feel good with every look. And joining Benefit's arch-enhancing ranks? The POWmade Brow Pomade (5g), a pigmented cream designed to conquer and carve unruly or sparse brows.